WEEK 1–2 • REQUIRED MODULE 4

LinkedIn Ads for B2B

Build the professional mindset, business systems, and standards required to succeed inside DMI Collective. This is the non-negotiable foundation before you touch any ad accounts.

7 Lessons • ~12 hours
Certification Required
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5 LESSONS • WEEK 1–2

Module Lessons

1
Building High-Intent B2B Audiences
11 min • Job titles, seniority, skills + lookalikes that actually convert
COMPLETE
KEY TAKEAWAYS
  • → LinkedIn audiences are job title + seniority + company size + skills + lookalikes of converters. Layer for precision.
  • → Use Lead Gen Forms for top of funnel qualification, Conversation Ads for high-intent chats.
  • → Content syndication + thought leadership amplification builds trust for long B2B sales cycles.
  • → Real DMI win: 5-7 touch retargeting sequence for a SaaS client turned cold leads into $120k pipeline in 60 days.
ACTION ITEM
Build a layered B2B audience in LinkedIn Campaign Manager for one of your clients and set up a lead gen form test.
Video + Transcript
Full script available in your resources
2
Lead Gen Forms & Conversation Ads
10 min • Capturing high-intent leads directly in LinkedIn
IN PROGRESS
KEY TAKEAWAYS
  • → Lead Gen Forms capture contact info without leaving LinkedIn — perfect for top-of-funnel qualification.
  • → Conversation Ads feel personal and drive high response for B2B decision makers.
  • → Real DMI example: Conversation Ad for a consulting firm booked 12 discovery calls from 1,200 impressions at $18 CPL.
Deliverable
Set up a lead gen form and a conversation ad for one B2B client persona and note the expected CPL.
3
Content Syndication & Thought Leadership
9 min • Amplifying authority for long B2B cycles
NOT STARTED
KEY TAKEAWAYS
  • → Content syndication puts your thought leadership in front of targeted decision makers on LinkedIn.
  • → Pair with retargeting to nurture the long sales cycle — 5-7 touches minimum for B2B.
  • → Real DMI example: Syndicated whitepaper + conversation ad sequence for a fintech client generated 47 qualified opportunities in one quarter.
ACTION ITEM
Create a content syndication campaign targeting 3 job titles in your client's industry and set a small test budget.
Video + Transcript
Full script available in your resources
4
DMI Brand Guidelines & Voice
7 min • How we sound and look
NOT STARTED
Learn the exact voice, tone, and visual standards every DMI partner must follow. Includes the one-page Brand Cheat Sheet and logo usage rules.
Open Brand Cheat Sheet →
5
The DMI Tech Stack & Tools
8 min • The exact tools we use daily
NOT STARTED
Full recommended tech stack including ad platforms, creative tools, project management, reporting, and client communication systems used inside DMI.
6
Time Management & Capacity Planning
9 min • Protecting your most valuable asset
NOT STARTED
Practical frameworks for time blocking, client load management, and building in buffer so you can deliver at the level DMI clients expect.
7
Ethics, Compliance & Professional Standards
6 min • The standards we hold ourselves to
NOT STARTED
Platform policies, client confidentiality, performance honesty, and the DMI code of conduct. This lesson protects both you and the Collective.

Module 4 Resources

Capacity Planning Worksheet
Fill this out honestly after Lesson 2
DMI Brand Cheat Sheet
One-page reference for voice, logo & visuals
DMI Tech Stack & Tools List
Recommended tools + setup guides
All resources are also available inside your Partner Portal and the private DMI Movement community.
CAPSTONE

Practice Lab: LinkedIn — Build B2B Pipeline

LinkedIn is high-intent and relationship-driven. Execute the full flow.

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