Diversified Marketing International
Brand Cheat Sheet — 2026 | Primary Font: Inter
Primary Logo
Use on light backgrounds.
Clear space: 20px minimum.
Clear space: 20px minimum.
Color Palette
Navy
#0F172A
Teal
#0D9488
Gold
#D4AF37
Light Gray
#F1F5F9
Slate
#475569
White
#FFFFFF
Typography
Primary Font: Inter
Weights: 400 (Regular), 500 (Medium), 600 (SemiBold), 700 (Bold)
Weights: 400 (Regular), 500 (Medium), 600 (SemiBold), 700 (Bold)
Usage:
• Headlines: Inter Bold / SemiBold
• Body: Inter Regular
• UI/Buttons: Inter Medium
• Headlines: Inter Bold / SemiBold
• Body: Inter Regular
• UI/Buttons: Inter Medium
Voice & Tone
Professional. Confident. Supportive.
Ambitious but approachable. Results-driven. Empowering for independent marketers.
Ambitious but approachable. Results-driven. Empowering for independent marketers.
Do's & Don'ts
Do
• Use Navy + Teal as primary combo
• Maintain generous white space
• Use Inter consistently
• Use Navy + Teal as primary combo
• Maintain generous white space
• Use Inter consistently
Don't
• Stretch or recolor the logo
• Use more than 2 font families
• Overuse Gold accents
• Stretch or recolor the logo
• Use more than 2 font families
• Overuse Gold accents
Tagline
REACH. TEACH. INSPIRE.
Contact
info@aidiversifiedmarketing.com
702-379-3546
702-379-3546
Website
aidiversifiedmarketing.com
collective@aidiversifiedmarketing.com
collective@aidiversifiedmarketing.com