WEEK 1–2 • REQUIRED MODULE 3

TikTok Advertising

Build the professional mindset, business systems, and standards required to succeed inside DMI Collective. This is the non-negotiable foundation before you touch any ad accounts.

7 Lessons • ~12 hours
Certification Required
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6 LESSONS • WEEK 1–2

Module Lessons

1
TikTok Creative Formula That Works in 2026
10 min • Native hooks, UGC style, and the 3-second rule
COMPLETE
KEY TAKEAWAYS
  • → Hook in the first 1-3 seconds or die. TikTok is a thumb-stopping machine — pattern interrupt with motion or bold text.
  • → UGC style beats polished ads 80% of the time. Spark Ads (boosting real organic posts) feel native and crush ROAS.
  • → DMI story: A local HVAC client went from 1.2x to 4.8x ROAS by switching to raw phone videos with the owner talking straight to camera about "the $400 repair that saved $4k".
ACTION ITEM
Film one 15-second raw video for a fictional client using the 3-second hook formula. Save it for your first Spark test.
Video + Transcript
Full script available in your resources
2
Spark Ads vs In-Feed Campaigns
9 min • When to boost organic vs run native paid
IN PROGRESS
KEY TAKEAWAYS
  • → Spark Ads win on authenticity and cost — they ride the organic momentum and algorithm love.
  • → In-Feed for cold reach and specific offers. Always test both in the same campaign structure.
  • → Real DMI win: A medspa client’s before/after Reel boosted as Spark got 6.2x ROAS at $0.11 CPM while cold in-feed was 2.1x.
Deliverable
Pick one existing organic post from a client and set it up as a Spark test with 3 different hooks in the caption.
3
Audience Targeting & Interest Stacking
11 min • Layering for scale without killing ROAS
NOT STARTED
KEY TAKEAWAYS
  • → TikTok interests are powerful for stacking: broad + 3-5 interests + behaviors + custom/lookalike as you get data.
  • → Always layer exclusions: exclude purchasers, cart abandoners, low engagers to protect ROAS.
  • → Spark Ads for proven organic winners (cheaper, authentic), In-Feed for cold reach and specific offers.
  • → Real DMI win: stacked "engaged shoppers" + "beauty" + "local" for a medspa client — 4.2x ROAS at scale.
ACTION ITEM
Build a 4-layer audience stack in TikTok Ads Manager for one of your clients and note the estimated CPM.
Video + Transcript
Full script available in your resources
4
Viral Creative Testing Methodology
10 min • How to test fast and kill losers ruthlessly
NOT STARTED
KEY TAKEAWAYS
  • → Test 15-20 creatives per cell minimum. Kill anything not at 1.5x target after 50 conversions.
  • → The winning pattern on TikTok right now: raw + specific offer + proof in the first 5 seconds.
  • → Real example: We tested 47 versions for a supplement brand. The winner was a 9-second customer testimonial with text overlay “I lost 18lbs in 3 weeks”.
ACTION ITEM
Set up a creative test with 5 variations using the DMI 5-part formula adapted for TikTok.
Video + Transcript
Full script available in your resources
5
Budgeting & Scaling on TikTok
8 min • Pacing, learning phase, and when to 10x
NOT STARTED
KEY TAKEAWAYS
  • → Start small ($50-100/day) until you have 3+ winning creatives and clear signals. Then scale 20-30% every 2-3 days.
  • → TikTok learning phase is real — don’t touch anything for 3-5 days after launch or big budget changes.
  • → DMI scaling rule: Only scale what is already profitable at the target ROAS. Kill or refresh the rest.
ACTION ITEM
Build a simple TikTok budget pacing sheet (or use the one in resources) for a $3k/mo test budget.
Video + Transcript
Full script available in your resources
6
Compliance & Platform Policy Updates
7 min • Staying alive on TikTok without getting banned
NOT STARTED
KEY TAKEAWAYS
  • → No before/after weight loss, no medical claims, no “guaranteed” language. TikTok is strict and getting stricter.
  • → Always have a clear disclosure for partnerships. Use the platform’s branded content tag.
  • → Real headache we see: Clients want miracle claims. We win by educating them on what actually converts without the risk.
ACTION ITEM
Review one of your client’s TikTok ads against the current policy checklist (link in resources) and note 2 fixes.
Video + Transcript
Full script available in your resources
7
Integrating TikTok with Meta & YouTube
8 min • Full-funnel cross-platform strategy
NOT STARTED
KEY TAKEAWAYS
  • → Use TikTok for top-of-funnel awareness and creative testing. Retarget winners on Meta and YouTube for lower-funnel conversion.
  • → Cross-platform attribution is messy — use 7-day click + 1-day view and focus on blended ROAS.
  • → DMI clients who win big run TikTok for discovery + Meta for scale + YouTube for consideration in one orchestrated system.
ACTION ITEM
Map a full-funnel campaign structure that uses all three platforms for one client persona.
Video + Transcript
Full script available in your resources

Module 3 Resources

VISUAL WIDGETS
TikTok creative widget
Creative Formula Widget (Lesson 1 & 4): Hook in 3s, UGC style, proof. Labels for the formula. Perfect for your Spark test.
Audience Stacking Mock (Lesson 3): Broad + Interest (beauty, local) + Behavior (engaged) + Exclusion (purchasers). Estimated CPM callout. Build this in the tool.
Capacity Planning Worksheet
Fill this out honestly after Lesson 2
DMI Brand Cheat Sheet
One-page reference for voice, logo & visuals
DMI Tech Stack & Tools List
Recommended tools + setup guides
All resources are also available inside your Partner Portal and the private DMI Movement community.
CAPSTONE

Practice Lab: TikTok Ads — Ship Native Creative

TikTok rewards native, fast, and culturally fluent creative. Do the reps this week.

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