DMI COLLECTIVE

DMI Collective
Training Program

The complete operating system for independent marketers. Mandatory certification for all DMI Collective members.

8 Weeks Intensive + Ongoing
Live + Self-Paced
DMI Certified
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The Professional Infrastructure for Independent Marketers

Most talented marketers who go independent eventually hit a ceiling. They have the skills, but they lack the brand credibility, systems, training infrastructure, and direct access to enterprise-level clients.

The DMI Collective Training delivers the complete operating system — world-class training, proven frameworks, and client management discipline — so you can deliver professional results at scale while remaining fully independent.

Outcome Focused

By the end of the program, you will be able to launch, manage, and optimize paid campaigns across Meta, Google, YouTube, LinkedIn, and TikTok at a professional agency level.

Real Client Ready

Graduates leave with live campaign experience, proven frameworks, and the ability to present strategy and results to sophisticated clients.

Systems & Processes

You receive DMI’s complete operating system — not just theory. This includes templates, reporting dashboards, onboarding sequences, and client communication frameworks.

Accountability

Weekly live reviews, peer feedback, and direct mentorship from experienced DMI operators ensure you actually implement what you learn.

Program Structure

1

Foundations (Week 1-2)

Mindset, business operations, client psychology, DMI brand standards, and core tools.

2

Paid Media Mastery (Week 3-6)

Deep dive into Meta, Google, YouTube, LinkedIn, TikTok, and programmatic advertising with heavy hands-on campaign building.

3

Client Acquisition & Delivery (Week 7-8)

Pitching, proposal writing, onboarding, campaign management, reporting, and retention systems.

4

Capstone + Certification

Full campaign build for a real or simulated client + live presentation to DMI leadership.

Detailed Curriculum (+ Live with Andrea + AI + Marketplace = The Next Big Thing in Marketing)

MODULE 1

Foundations of the Independent Operator

  • • The DMI Collective philosophy and value proposition
  • • Building a professional independent practice
  • • Client psychology and expectation management
  • • Business setup, contracts, and legal basics
  • • DMI brand guidelines and voice
  • • Tools stack overview (Ads Manager, Google Ads, Analytics, CRM)
  • • Time management and capacity planning
  • • Ethics, compliance, and professional standards
MODULE 2

Meta Advertising Mastery (Facebook & Instagram)

Core Topics
  • • Campaign objectives and when to use each
  • • Audience research, custom, and lookalike audiences
  • • Creative testing frameworks (hook, offer, proof)
  • • Advantage+ campaigns and automation
  • • Retargeting sequences and warm audiences
  • • Budget allocation, bidding strategies, and scaling rules
Hands-On Deliverables
  • • Build and launch 3 live campaigns
  • • Full creative testing matrix (minimum 12 ad variations)
  • • Retargeting funnel setup
  • • Weekly optimization report with recommendations
  • • Pixel + Conversions API implementation
MODULE 3

Google Ads & YouTube Advertising

Core Topics
  • • Search, Display, Performance Max, and YouTube campaigns
  • • Keyword research and match types strategy
  • • Remarketing lists and audience segmentation
  • • YouTube video ad formats and best practices
  • • Google Analytics 4 integration and attribution
  • • Shopping campaigns (if applicable to client)
Hands-On Deliverables
  • • Full Search + Performance Max campaign build
  • • YouTube video campaign with custom audiences
  • • Negative keyword strategy document
  • • Cross-platform attribution report
MODULE 4

LinkedIn, TikTok & Emerging Platforms

  • • LinkedIn Campaign Manager for B2B lead generation
  • • TikTok Ads creative strategy and Spark Ads
  • • Programmatic advertising fundamentals
  • • Cross-platform budget allocation models
  • • Platform-specific creative best practices
  • • Privacy changes and future-proofing strategy
MODULE 5

Client Acquisition & High-Ticket Sales

  • • Prospecting systems and lead generation for agencies/freelancers
  • • Discovery call frameworks and qualification
  • • Proposal writing that wins (DMI templates provided)
  • • Objection handling and closing techniques
  • • Pricing strategy and packaging services
  • • Onboarding sequences that set expectations
MODULE 6

Campaign Management, Optimization & Reporting

  • • Daily/weekly optimization cadences
  • • Creative fatigue detection and refresh systems
  • • Budget pacing and forecasting
  • • A/B testing methodology
  • • Building client-facing dashboards
  • • Monthly reporting templates and storytelling
  • • ROAS vs. other KPIs decision frameworks
  • • Scaling winners and cutting losers
MODULE 7

Client Retention & Account Growth

  • • Quarterly business reviews (QBRs) that drive expansion
  • • Upselling and cross-selling frameworks
  • • Handling client complaints and scope creep
  • • Building long-term partnerships and referrals
  • • Offboarding processes and protecting your book of business
MODULE 8

DMI Systems, Compliance & Scaling Your Practice

  • • DMI tech stack, CRM, and internal tools
  • • Ad account structure and access management
  • • Data privacy (GDPR, CCPA) and platform policies
  • • Hiring contractors or building a small team
  • • Financial management and cash flow for independents
SPECIALIZED TRAINING TRACK

Running Social Ad Campaigns at a Professional Level

This is the most heavily weighted section of the curriculum. Graduates are expected to manage paid social at the same standard as DMI’s internal agency team.

Strategy & Planning

  • • Defining clear campaign objectives tied to business outcomes
  • • Full-funnel strategy (awareness → consideration → conversion → retention)
  • • Audience architecture and segmentation models
  • • Creative strategy workshops and briefing templates
  • • Budget forecasting and expected ROAS modeling

Execution & Optimization

  • • Advanced audience building (custom, lookalike, exclusion, retargeting)
  • • Creative testing systems (hook, body, CTA, offer)
  • • Bid strategy selection and when to use each
  • • Scaling winners while protecting profitability
  • • Troubleshooting declining performance

Measurement & Reporting

  • • Proper tracking setup (Pixel, CAPI, Google Tag Manager)
  • • Attribution modeling and incrementality testing
  • • Building executive-ready dashboards
  • • Weekly and monthly reporting frameworks used at DMI

Platform-Specific Expertise

  • Meta: Advantage+ Shopping, Lead Ads, Reels & Stories strategy
  • TikTok: Spark Ads, TopView, and in-feed creative best practices
  • LinkedIn: Lead Gen Forms, Conversation Ads, and B2B targeting
  • YouTube: TrueView, Bumper, and Discovery campaigns
Live Campaign Requirement: Every member must launch, manage, and optimize at least one paid social campaign for a real or approved client during the program, including full documentation and results presentation.

Certification Requirements

To become a certified DMI Collective member, you must successfully complete the following:

01
Complete all core modules with passing scores on knowledge checks
02
Build and launch minimum 3 live campaigns across different platforms with documented results
03
Capstone Project: Full strategy + execution + 30-day results presentation for a client (real or simulated)
04
Live Role-Play Assessments: Discovery calls, strategy presentations, and objection handling
05
Final Certification Exam covering strategy, platform mechanics, and DMI processes
Upon successful certification, members receive the DMI Collective Certified Operator credential and are eligible to represent DMI to clients and access enterprise opportunities through the Collective.

Ready to become a certified DMI operator?

Applications for the next cohort are now open.