WEEK 1–2 • REQUIRED MODULE 8

Building Your Social Ads Business

Build the professional mindset, business systems, and standards required to succeed inside DMI Collective. This is the non-negotiable foundation before you touch any ad accounts.

7 Lessons • ~12 hours
Certification Required
1
2
3
2,847 students have completed this module
Your progress 14%
0 of 5 lessons complete
7 LESSONS • DMI AI TOOL MASTERY

Module Lessons

1
Pricing Your Services & Packaging Offers
12 min • How to charge what you’re worth without scaring clients away
COMPLETE
KEY TAKEAWAYS
  • → Never sell “hours” or “posts” — sell outcomes and peace of mind. Package your offer around results.
  • → DMI rule: Your lowest package should still feel premium. Anchor high, then offer “good / better / best”.
  • → Real story: We lost a $4k/mo client because our proposal was a vague “social ads management” list. We won the next one with a clear 3-tier package and 4x ROAS guarantee language.
INTERACTIVE EXERCISE
Use the pricing calculator at the bottom of this page to build your first 3-tier offer for a local service client spending $3k/mo on ads.
Video + Transcript
Full script + pricing templates in resources
2
Client Acquisition for Social Ads Specialists
10 min • Where the good clients actually come from
IN PROGRESS
KEY TAKEAWAYS
  • → Cold outreach almost never works for high-ticket ads work. Warm intros and content that proves results win.
  • → Use your own case studies + the DMI brand + Collective network for instant credibility.
  • → The best acquisition channel for DMI partners right now: becoming the “go-to” person in 1-2 local Facebook groups or industry Discords.
Your Turn
Write your 30-second “I help [specific client] get [specific result] using paid social” statement. Post it in one relevant group this week.
3
Managing Multiple Clients Efficiently
9 min • Systems so you don’t burn out
NOT STARTED
KEY TAKEAWAYS
  • → Weekly rhythm beats daily heroics. DMI’s Monday planning + Friday reporting cadence scales to 6–8 clients.
  • → Use templates for everything: kickoff, weekly pulse, monthly deep dive. Never start from a blank doc.
  • → Protect your evenings and weekends. Clients respect boundaries when you set them professionally from day one.
Action: Block 2 “deep work” mornings per client this week in your calendar before you even sign them.
4
Hiring Contractors & Scaling Your Practice
11 min • When and how to bring on help
NOT STARTED
KEY TAKEAWAYS
  • → Hire for the task you hate or are bad at first (usually reporting or creative production).
  • → Use the DMI partner network and the portal “Marketplace” for trusted contractors before you post on Upwork.
  • → Real DMI story: One partner scaled to $42k/mo revenue by hiring a part-time creative VA after Module 6 — and finally had time to sell.
Deliverable: Write a one-page “VA / Contractor Brief” for the first role you want to fill.
5
Protecting Your Book of Business
8 min • Contracts, IP, and client ownership
NOT STARTED
KEY TAKEAWAYS
  • → You own the client relationship. DMI never poaches — but bad contracts have cost partners relationships before.
  • → Use the DMI Invoice Template + Proposal templates from resources. They include the right language for ownership and payment.
  • → Always have a 30-day notice clause and clear scope. It protects you when a client tries to bring everything in-house.
Action: Download the Invoice + Proposal templates and customize them with your name and 85% DMI partner positioning.
6
Leveraging the DMI Collective for Referrals & Scale
7 min • The hidden power of the network
NOT STARTED
Once you’re certified, you get access to the internal Marketplace, partner referrals, and co-selling opportunities with DMI direct clients. This is how many partners hit $15k–$30k/mo without cold outreach.
Portal Action: Go to your Partner Portal → Marketplace and claim your first lead this week.
7
Your 90-Day Business Building Plan
10 min • Turn training into a real company
NOT STARTED
KEY TAKEAWAYS
  • → Certification is the starting line, not the finish line. Your real business is built in the first 90 days after this module.
  • → Use the portal, the live calls with Andrea, and the Collective for accountability and warm leads.
Module Capstone: Build your full 90-day plan using the template in the Practice Lab below.

Module 8 Resources

VISUAL WIDGETS - AI TOOLKIT
AI Dashboard
DMI AI Dashboard (Lesson 1,7): Sidebar, cards for Brand/Content/Agents/Campaign. Graduate tab with module prompts. Use to operate the tool daily.
Brand Voice + Content Engine (Lesson 2,3): Upload assets, generate with 5-part formula. Pre-load course examples from M6.
Agents widget
AI Agents & Campaign Architect (Lesson 5,6): Strategist plan, Creative variants, Analyst "Keep/Kill", Forecast. Ties to all modules.
Capacity Planning Worksheet
Fill this out honestly after Lesson 2
DMI Brand Cheat Sheet
One-page reference for voice, logo & visuals
DMI Tech Stack & Tools List
Recommended tools + setup guides
All resources are also available inside your Partner Portal and the private DMI Movement community.
CAPSTONE

Practice Lab: Build Your Business, Not Just Campaigns

The final step: turn your new skills into a real, profitable, scalable practice.

0/6 tasks completed

Interactive Business Builder Tools

Use these right now. Everything saves in your browser.

Your 3-Tier Pricing Builder
For local businesses, basic reporting
Full management + creative + bi-weekly calls
Unlimited creative, dedicated strategist, monthly strategy days
Module 8 Knowledge Check (Business Building)
1. What should your lowest package still feel like?
2. The best way to acquire high-ticket ad clients is usually...